adidas Believe That Drops in Core Black Summer 2026
adidas is expanding Anthony Edwards' signature line with the Believe That, a technical takedown model arriving in a versatile Core Black colorway. The shoe launches Summer 2026 at $100, introducing a more accessible entry point to Edwards' on-court footwear ecosystem.
By Jordan Ellis
The Believe That marks adidas's first secondary offering within Anthony Edwards' signature portfolio, positioned as a court-ready alternative to his debut signature model. The silhouette borrows design language from Edwards' inaugural shoe while establishing its own identity through refined technical specifications suited for backcourt play.
Design & Construction
The Core Black colorway—a neutral canvas that aligns with contemporary tunnel aesthetics—defines the shoe's visual approach. Ventilated TPU side panels provide structural support while maintaining breathability, a carryover detail from Edwards' flagship signature. Underfoot, Dreamstrike cushioning technology absorbs court impact, paired with a purposefully spaced herringbone traction pattern that prioritizes grip during lateral movements and explosive cuts.
The design language reflects adidas's broader strategy of creating differentiated tiers within athlete signature lines. Rather than a direct replica, the Believe That functions as a complementary option—one that maintains visual cohesion with Edwards' primary model while offering a distinct performance profile.
Market Position
At $100, the Believe That sits at an accessible price point relative to premium signature basketball models. For context, adidas is currently running competitive deals across its basketball and lifestyle catalog, with performance footwear averaging 40% off across major retailers. This launch timing positions the Believe That as a value-conscious choice for both Edwards fans and players seeking reliable court performance without premium signature pricing.
The black colorway's simplicity suggests this is a foundational release—likely followed by more expressive color treatments as the model gains traction within the market.
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Release Info
Product: adidas Believe That "Core Black"
SKU: KJ3147
Retail Price: $100
Release Date: Summer 2026
Availability: adidas US, select retailers
Sizing: Men's
