Jordan Ellis
Staff Writer
Jordan writes about streetwear culture, adidas collaborations, and emerging sneaker trends. He breaks down upcoming releases and finds under-the-radar deals that most shoppers miss.
Articles by Jordan Ellis
Best Nike Deals 40% Off Or More At Nikestore
March 29, 2026
Travis Scott x Fragment Design AJ1 Low Rumored
Whispers of a new Travis Scott and Fragment Design Air Jordan 1 Low have begun circulating within sneaker circles. The pairing would mark another chapter in both the rapper's prolific Jordan Brand relationship and the Tokyo design collective's ongoing pursuit of refined AJ1 interpretations.
June 10, 2026
Jalen Brunson Wears Custom Nike Kobe 6 at Finals Game 3
Jalen Brunson brought a custom Nike Kobe 6 to the hardwood for Game 3 of the NBA Finals at Madison Square Garden, marking one of the few notable footwear moments in what has been a surprisingly quiet Finals from a sneaker perspective. The exclusive pair fuses Kobe 6 construction with Knicks-approved colorwork, designed specifically for the moment.
June 10, 2026
Vans Authentic Arrives in Ibiza-Inspired Colorways
Vans has introduced a fresh seasonal collection centered on the Authentic, its most foundational silhouette. The Ibiza pack channels Mediterranean aesthetics through a carefully curated selection of colorways designed to evoke the spirit of the storied Spanish island.
June 10, 2026
New Balance Rover Clog Arrives as Korea-Only Exclusive
New Balance has positioned the Rover Clog as a region-locked release, making it available exclusively in Korea. The move underscores the brand's strategy of tailoring drops to specific markets and building localized hype around emerging silhouettes.
June 10, 2026
BAPE x adidas Adizero EVO SL Drops June 27
BAPE and adidas extend their collaborative lineage with a performance-oriented take on the Adizero EVO SL, introducing an asymmetrical design philosophy across two colorway interpretations. The partnership marries functional running technology with the Japanese streetwear label's signature color-blocking sensibility.
June 10, 2026
Nike Transforms MSG Parking Garage Into Knicks Pop-Up Shop
Nike has converted the Park N Lock parking garage—a longtime gathering spot for Knicks fans and celebrities near Madison Square Garden—into a limited-time retail activation. The installation merges New York streetwear culture with the team's Finals momentum through custom merchandise and experiential design.
June 9, 2026
Jordan Tatum 4 PE Debuts on Court for NBA Finals
Stephon Castle took the court in a custom Jordan Tatum 4 PE during the NBA Finals, marking a significant moment for the Tatum 4 silhouette in basketball's highest stakes. The performance sneaker—designed around Jayson Tatum's signature line—represents Jordan Brand's continued evolution of elite on-court footwear.
June 9, 2026
New Balance Unveils 2000 Sleek Silhouette
New Balance is refining its ABZORB 2000 DNA with the arrival of the 2000 Sleek, a pared-down iteration that trades volume for architectural restraint. The model pairs a mesh foundation with a minimalist dotted outer shell, arriving in monochromatic grey and black colorways following its April runway debut.
June 9, 2026
Unreleased: Nike's Kobe XIII "13 Regrets" Draft Concept Surfaces
A previously unknown Nike Kobe XIII concept has emerged from the archives, revealing a design project that Bryant himself conceived during a 2018 meeting with Nike's basketball team. The "13 Regrets" Pack was built around the twelve teams that passed on Bryant in the 1996 draft—a foundational moment that would fuel his Hall of Fame career.
June 9, 2026
Nike Energy Football Collection Arrives
Nike has introduced the Energy Football Collection, a lineup designed to bridge stadium culture and everyday wear. The capsule channels the intensity and visual language of modern football through updated silhouettes and colorway treatments.
June 8, 2026
New Balance 992 Arrives in Grey Made in USA Collection
New Balance is preparing another domestic-focused collection built around the 992 silhouette in grey tones. The release underscores the brand's commitment to Made in USA production while maintaining its signature approach to restrained, versatile colorwork.
June 8, 2026
Reebok Unveils Angel Reese 1 in Atlanta Dream Colorway
Reebok has unveiled the Angel Reese 1, the brand's signature offering for the WNBA standout, rendered in a colorway tied to her Atlanta Dream roots. The release marks a notable expansion of Reebok's player-driven signature line.
June 8, 2026
Nike Air Force 1 Low Mesh Surfaces in Two Seasonal Colorways
Nike is breathing new life into Bruce Kilgore's enduring Air Force 1 Low with a mesh upper designed to address the silhouette's longstanding breathability limitations. Two distinct seasonal colorways—Tough Red and Phantom—showcase how material innovation can refresh a design without compromising its essential appeal.
June 8, 2026
Adidas Evo SL Runner Gets BAPE Treatment Again
BAPE and Adidas are doubling down on their partnership with a new iteration of the Evo SL Runner. The Japanese streetwear powerhouse brings its signature aesthetic to the German sportswear giant's running silhouette for another round of collaborative storytelling.
June 7, 2026
New Balance 990v4 'Pumpernickel' Arrives in Earthy Colorway
New Balance has introduced the 990v4 in 'Pumpernickel,' a grounded colorway that trades the silhouette's traditional gray palette for a deeper, more textured aesthetic. The execution leans into the model's heritage as a premium domestic runner while maintaining the refined construction collectors expect.
June 7, 2026
Nike Air Max 95 OG 'Greedy' Returns June 1st
Nike is bringing back the Air Max 95 OG in its celebrated 'Greedy' colorway on June 1st. The design reunites the silhouette's signature curved paneling with the gold and dark grey palette that made the original a defining moment in '90s sneaker culture.
June 7, 2026
Nike Mind 001 Surfaces in Triple-Black
Nike has introduced the Mind 001 in a triple-black execution, stripping the minimalist silhouette down to its most austere form. The all-black treatment emphasizes the shoe's clean lines and understated design language.
June 7, 2026
New Balance 2010 Arrives in Neptune Grey With Darkened Mudguards
New Balance continues to expand the 2010's colorway repertoire with a restrained Neptune Grey iteration that leans into contrast detailing. Darkened mudguards introduce a subtle visual tension to an otherwise neutral palette, signaling the brand's willingness to layer complexity into its core silhouettes.
June 7, 2026
New Balance 2010 Arrives in Pastel Pink Chalk
New Balance continues its vibrant streak with the 2010 in a subdued pastel offering. The Pink Chalk colorway represents the brand's measured approach to color blocking within its more accessible, fashion-forward lineup.
June 7, 2026