Jordan Ellis
Staff Writer
Jordan writes about streetwear culture, adidas collaborations, and emerging sneaker trends. He breaks down upcoming releases and finds under-the-radar deals that most shoppers miss.
Articles by Jordan Ellis
Best Nike Deals 40% Off Or More At Nikestore
March 29, 2026
Patta x Crocs Classic EXP Revealed With Graffiti Branding
Amsterdam's Patta has pivoted from its longstanding Nike partnership to collaborate with Crocs on a custom take of the Classic EXP Clog. The partnership merges Patta's graphic sensibility with Crocs' upgraded clog silhouette, featuring desert camouflage, a Vibram outsole, and a collection of branded Jibbitz accessories.
September 9, 2026
Etro x Birkenstock Collection Drops September 10
Etro has partnered with Birkenstock for its inaugural collaborative collection, arriving September 10. The pairing unites the Milanese label's maximalist aesthetic with the German sandal maker's utilitarian heritage.
September 9, 2026
Nike GT Future Triple Black Releases Holiday 2026
Nike is releasing the GT Future in an all-black execution for Holiday 2026, priced at $210. The colorway traces back to AJ Dybantsa's early courtside appearances during 2025 NBA All-Star Weekend, when the model debuted before its official introduction to the market.
September 9, 2026
Nike Air Max 95 "Reverse Blue Spark" Drops Fall 2026
Nike is extending its archival exploration with the Air Max 95 "Reverse Blue Spark," a design that inverts the familiar colorway through the same conceptual lens as last year's MoMA-exclusive "Reverse Neon." Drawing from original 1990s sketches by Air Max 95 designer Sergio Lozano, the shoe applies inverted color placement and material treatment to one of the model's most recognizable modern iterations.
September 9, 2026
Jordan Taps Ohio State Star Jeremiah Smith for 'Show 'Em' Campaign
Jordan Brand has enlisted Ohio State wide receiver Jeremiah Smith as the face of its new 'Show 'Em' campaign, marking a strategic partnership that positions the Swoosh subsidiary deeper within collegiate athletics and youth culture.
September 8, 2026
Billionaire Boys Club x Reebok Club C 85 Revealed
Billionaire Boys Club has partnered with Reebok to reimagine the Club C 85, marking the label's first take on the iconic tennis silhouette. Drawing from its established space-age aesthetic, BBC applies chrome detailing, an astronaut mascot motif, and a translucent sole to the classic model, while maintaining its core architectural integrity.
September 8, 2026
Nike G.T. Future Drops in Varsity Red September 2026
Nike is introducing the G.T. Future in a Varsity Red and Black colorway, arriving at select retailers on September 8, 2026. The basketball-inflected silhouette carries a $200 retail price point.
September 8, 2026
adidas Reimagines the Samba as a Slip-On Mule
adidas has deconstructed one of its most enduring silhouettes, stripping away the traditional lace closure of the Samba to create a heel-less slip-on iteration. The reimagining preserves the model's recognizable low-profile shape while fundamentally altering how the shoe functions—turning a heritage court sneaker into something closer to a mule.
September 8, 2026
Nike Book 2 Desert Night Surfaces With Iridescent Swoosh
Nike's Book 2 basketball silhouette arrives in a Desert Night colorway anchored by a shimmering, iridescent Swoosh. The new makeup marks another design-forward iteration for the model, blending tonal earth tones with reflective accents.
September 8, 2026
Autry x Changbin Capsule Releases Globally
Autry has officially launched its first collaborative capsule with Stray Kids member Changbin, marking his debut as the Italian heritage brand's inaugural global ambassador. The collection features two reimagined sneaker silhouettes—the Medalist and Hyperway—alongside a curated lineup of streetwear pieces, now available globally through online and flagship retail channels.
September 8, 2026
Air Jordan 1 Low Dark Team Red Surfaces in Workwear-Inspired Build
Jordan Brand is testing the Air Jordan 1 Low's versatility beyond hardwood with the 'Dark Team Red,' a fall-ready iteration that trades pure basketball DNA for workwear-adjacent detailing. The silhouette pairs rugged materials with understated collegiate character, positioning itself as a seasonal essential rather than court-bound novelty.
September 8, 2026
PUMA x Madhappy Third Collaboration Drops August 28
PUMA and Madhappy return for a third joint venture, positioning their latest capsule around the concept of "inactive activewear" and post-workout wellness. The collection centers on three sneaker silhouettes—the H-Street, a special-edition Suede, and a Madhappy-exclusive Speedcat Plus—each rendered in earthy tones and finished with the label's signature hand-stitched detailing.
September 7, 2026
Pokémon x adidas Handball Spezial Mewtwo Drops Sept 2026
Adidas and Pokémon are expanding their collaborative sneaker roster with a Handball Spezial iteration inspired by Mewtwo. Arriving in Ice Lavender, the silhouette is slated for a September 22, 2026 release at $110 across adidas CONFIRMED and select retail partners.
September 7, 2026
Pokémon x adidas Megaride F50 Rayquaza Releases September 2026
Pokémon and adidas are extending their collaborative reach into performance football territory with the Megaride F50 Rayquaza, a green and yellow colorway inspired by the legendary Pokémon. The release is slated for September 22, 2026, via adidas CONFIRMED and select retail partners at $200.
September 7, 2026
Adidas x Pokémon 30th Anniversary Collection Unveiled
Adidas Originals is marking three decades of Pokémon with a dedicated capsule collection that merges the sportswear house's design vocabulary with the franchise's iconic visual language. The collaboration represents a significant cultural moment at the intersection of sneaker culture and gaming nostalgia.
September 7, 2026
Nike ACG Aireez Debuts Trail-Ready Silhouette
Nike's All Conditions Gear division has introduced the Aireez, a fresh take on trail footwear that prioritizes functional minimalism over aggressive visual statements. The shoe marks another chapter in ACG's methodical approach to outdoor performance design.
September 7, 2026
Nike x MoMA Air Rift Unveiled
Nike has joined forces with the Museum of Modern Art for a limited Air Rift collaboration that reimagines the Y2K split-toe silhouette through a curatorial lens. The partnership merges Swoosh heritage with institutional design authority, positioning the Air Rift as a crossover between sneaker culture and fine art discourse.
September 7, 2026
Nike Air Max 95 Golf Arrives in Dark Iris
Nike is extending its 30th-anniversary Air Max 95 momentum into the links with the Golf variant in a Dark Iris colorway. The performance-driven iteration arrives at Nike.com and select retailers for $210 in 2026.
September 7, 2026
First Look: Bad Bunny x adidas BadBo 1.1 Low-Top
Adidas continues its partnership with Bad Bunny through a fresh iteration of the BadBo silhouette. The BadBo 1.1 Low-Top refines the model's aesthetic with a grounded, low-profile construction that signals the evolution of the collaborators' ongoing design conversation.
September 6, 2026