adidas Believe That Arrives in Edwards' 'With Love'
The adidas Believe That, a new budget-oriented entry in Anthony Edwards' signature line, arrives May 1 with the return of his signature 'With Love' colorway. The black upper channels the design language of Edwards' flagship AE1, now offered at a more accessible price point.
By Jordan Ellis
Anthony Edwards' standing within the adidas basketball roster has been cemented through strategic product expansion. The Believe That represents the brand's confidence in the young star—a secondary signature model positioned below his primary AE1 series but engineered with the same design philosophy that has defined his on-court presence.
The 'With Love' colorway marks a direct callback to Edwards' original AE1 release in 2023, one of the more memorable drops from his early signature era. Here, the concept translates cleanly to the Believe That's silhouette. A clean black upper serves as the base, while Acid Red and Acid Orange accents appear along the lateral panels and midsole, creating the warm, energetic palette that became synonymous with that inaugural campaign.
The Believe That itself borrows heavily from AE1 DNA—unsurprising given adidas's design approach with secondary models. Rather than reinvention, the takedown model refines and streamlines, making it an accessible entry point for younger sneaker consumers or budget-conscious buyers without sacrificing visual coherence across the signature line.
Release & Pricing
The adidas Believe That 'With Love' releases May 1 across adidas channels and select retailers. Adult sizing carries a $80 retail price, with grade school pairs at $70. Multiple colorways are expected to launch alongside the 'With Love' edition, expanding the Believe That's initial offering.
Given current adidas basketball pricing trends—with discounts averaging 40% across major retailers—early adopters should expect secondary market movement on the Believe That once inventory stabilizes.
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Release Info
Model: adidas Believe That 'With Love'
Release Date: May 1, 2026
Retail Price: $80 (adult), $70 (grade school)
Colorway: Black / Acid Red / Acid Orange
Availability: adidas.com, select retailers
