Willy Chavarria x adidas Originals Unveils México Capsule
Designer Willy Chavarria and adidas Originals have partnered to create an expansive collection celebrating Mexico's national football program. The capsule spans footwear and apparel, anchored by purpose-built silhouettes and supported by a campaign spotlighting emerging Mexican youth talent.
By Jordan Ellis
The collaboration arrives as World Cup 2026 draws closer, a cycle that has pushed major sportswear brands to deepen their relationships with national football federations and design voices beyond traditional team apparel. Chavarria's entry into this space represents a notable inflection—a designer known for subversive tailoring and cultural critique now tasked with creating officially sanctioned national team merchandise.
The footwear lineup centers on three models. The Willy Mega Low serves as Chavarria's signature low-profile offering, engineered with the precision typically reserved for performance football boots. Alongside it sits the Megaride AG XL, a silhouette built for artificial grass pitches, and the Megaride Copa, explicitly designed with football-specific geometry and underfoot technology.
Campaign & Design Direction
The visual campaign pivots away from traditional star-player endorsement by centering rising youth talent. Jesús Gilberto Orozco and Jeremy Márquez represent a generation of Mexican footballers still finding their voice on the international stage—a choice that reframes the collection as investment in the sport's future rather than celebration of its present establishment.
The capsule's apparel extends beyond generic team merch, incorporating design sensibilities that reflect Chavarria's atelier background while respecting the weight of official federation credentials. Materials and construction details elevate what might otherwise read as straightforward team wear.
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Release Info
Availability: adidas.com and select retailers
Collection: Willy Chavarria x adidas Originals Selección Nacional de México
Key Models: Willy Mega Low, Megaride AG XL, Megaride Copa
Price Range: TBA
Note: adidas is currently running aggressive promotions across its Originals line—we're tracking an average of 41% off across multiple retailers, so earlier capsule pieces may see markdowns in subsequent seasons.
