Under Armour Fox 3 Releases September 4
De'Aaron Fox's third signature silhouette marks a watershed moment for the San Antonio Spurs guard—the Under Armour Fox 3 officially transitions from Curry Brand to Under Armour Basketball proper, following Stephen Curry and the company's 2025 split. The Gamer colorway, worn during the 2026 NBA Finals, launches September 4 at $125.
By Jordan Ellis
A Signature Line Comes of Age
The Under Armour Fox 3 represents more than a new model in De'Aaron Fox's growing signature catalog. It marks the formal end of the Curry Fox era and the full integration of Fox's line into Under Armour Basketball's core roster. When Fox first signed with Curry Brand in 2023, he became the sub-label's premier satellite athlete—a distinction that carried weight but also structural limitation. Now, with Curry Brand and Under Armour parting ways in late 2025, Fox's third iteration moves to the main basketball division, a recognition of both his on-court trajectory and the commercial viability of his signature series.
The branding shift carries symbolic gravity. The "Curry Fox" nomenclature disappears entirely. Going forward, these are simply Under Armour Fox models, positioning the guard's footwear within the broader Under Armour Basketball architecture alongside its established performance roster.
Design and Colorway Strategy
The debut colorway, dubbed Gamer, arrives as a multi-color composition that Fox debuted during the 2026 NBA Finals. This choice grounds the Fox 3 in real court moments rather than studio aesthetics—a design strategy that reinforces authenticity within signature athlete lines. A secondary Black/Green City Tournament edition was also previewed at Under Armour's Baltimore headquarters, signaling the brand's intent to build regional and competitive narrative around the silhouette beyond retail drops.
Additional Team Bank editions are slated to follow, a category typically reserved for team-exclusive or limited institutional releases. Full technical specifications remain unconfirmed at this stage, though the emphasis on multi-panel construction and colorway variety suggests a performance-oriented approach.
Release Strategy and Availability
The Fox 3's rollout begins September 4 with the Gamer colorway. Retail sits at $125 for adult sizing, with a youth tier priced at $100. The staggered approach—initial Gamer launch followed by City Tournament and Team Bank editions—reflects a measured cadence designed to sustain interest across the early-season window.
FAQs
When does the Under Armour Fox 3 release? The Gamer colorway drops September 4. Additional colorways, including the City Tournament Black/Green edition and Team Bank editions, will follow at unconfirmed dates.
How much does the Under Armour Fox 3 cost? Retail pricing is set at $125 for adult sizing and $100 for children's sizes.
Where can I buy the Under Armour Fox 3? Full retailer details have not been announced. Check Under Armour's official channels and authorized basketball retailers closer to the September 4 launch date.
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Check current prices for Under Armour Fox 3 Gamer on StockX
Release Info
Model: Under Armour Fox 3
Colorway: Gamer (multi-color)
Release Date: September 4, 2026
Retail Price: $125 (adult), $100 (children)
Athlete: De'Aaron Fox
Status: Confirmed
Additional Colorways: City Tournament (Black/Green), Team Bank editions (TBA)
