Procell x Nike Total 90 III Collaboration Drops This Summer
Procell, the Lower East Side institution long recognized for its refined curation of vintage luxury sportswear, is launching its first official shoe collaboration with Nike. The partnership centers on the Total 90 III, a silhouette that transcended its football pitch origins to establish itself as a genuine lifestyle staple.
By Jordan Ellis
Since establishing itself in 2012 at the intersection of Delancey and Bowery—where the Lower East Side, Chinatown, and Nolita converge—Procell has cultivated a reputation as one of New York's most discerning vintage retailers. The shop's influence extends beyond its physical walls; it has become a quiet authority on vintage athletic wear for those serious about both personal style and market knowledge, drawing a notable clientele from the entertainment and design worlds.
The Total 90 III stands as an unlikely choice for this debut collaboration, yet a fitting one. Originally engineered as a football boot, Nike's Total 90 line achieved a rare cross-cultural migration into streetwear consciousness. The III iteration, in particular, maintains enough technical DNA to reference its performance heritage while remaining completely at home in casual rotation.
Design-wise, Procell brings its signature curatorial restraint to the project. A boucle pattern rendered in burnt orange and forest green screens across the upper—a reference, the brand suggests, to an obscure archival piece that only Procell's vault could source. The collaboration branding appears subtly on the heel tab and an included removable tag, resisting the impulse toward logo saturation that often undermines partnership authenticity.
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Release Information
Procell has not yet confirmed a firm release date, though the collaboration is slated for summer 2026. The shoe will be available at Procell's flagship location at 5 Delancey Street in Manhattan, with wider retail availability to be announced. Pricing and additional retailer information remain forthcoming.
Status: Summer 2026
Retail Price: TBA
Retailers: Procell (NYC flagship); additional partners TBA
