Oakley x Cactus Jack Sunglass Collab Revealed
Travis Scott has officially announced his Cactus Jack x Oakley collaboration, a cross-sport campaign anchored by an all-star roster of NFL talent and boxing royalty. The debut preview introduces three reimagined Oakley silhouettes set for release in the coming months.
By Jordan Ellis
The La Flare founder has long understood the currency of athlete endorsement and cultural leverage. His latest move—a partnership with the Irvine optics legacy brand—pairs his Houston-rooted aesthetic with Oakley's sport-performance DNA, a fusion that extends beyond typical celebrity licensing into genuine product development.
The campaign lineup reads like a highlight reel: active NFL quarterbacks Jalen Hurts and the incoming roster sit alongside future Hall of Famer Tom Brady, running back Saquon Barkley, and retired legend Drew Brees. Boxing champion Terence Crawford rounds out the athlete roster, signaling Scott's intent to position the collection beyond football alone.
The Three Silhouettes
Three Oakley models anchor the Cactus Jack x Oakley offering: the Straight Jacket 99, the Plantaris, and the Eye Jacket Redux. Each silhouette carries distinct design codes—the Straight Jacket 99 references Oakley's early-2000s wraparound vernacular, while the Plantaris leans into contemporary lens geometry. The Eye Jacket Redux resurrects one of the brand's archival frames, repositioning it through a modern lens.
Design specifics remain limited ahead of full product reveals, though the campaign's visual language suggests bold colorwork and material contrasts consistent with Scott's collaborative approach—see his recent adidas work for reference. Oakley's engineering architecture remains intact; Scott's input appears focused on colorway development and cultural positioning rather than structural reinvention.
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Release Info
Availability: Upcoming release (exact date TBA)
Retail Price: Not yet announced
Where to Buy: Oakley, select retailers (details forthcoming)
