Nike Twelve Time Releases September 4
Nike is introducing the Twelve Time, a secondary performance silhouette built around Ja Morant's jersey number. Positioned as a more accessible entry point below Morant's primary signature line, the shoe balances cost-conscious construction with serious court credibility—arriving in three colorways on September 4 for $90 at Nike and select retailers.
By Jordan Ellis
A Tiered Signature Approach
Nike has long used tiered signature ecosystems to expand market reach—think multiple Air Jordan models at different price points. The Twelve Time follows this playbook, giving Morant a secondary option that doesn't sacrifice design language or performance logic to hit a lower price. Rather than strip the shoe of personality, Nike simply made calculated engineering choices: a dual-density foam midsole replaces premium Zoom Air tech, and a densely woven mesh upper keeps costs down while maintaining durability.
Design Details
The Twelve Time's identity centers on the heel, where repeated Ja branding embeds hidden "12" markings throughout. An oversized Swoosh extends from the medial side across part of the tongue, making a bold graphic statement typical of modern signature footwear. The herringbone outsole picks up the angular geometry of Morant's logo, segmented into sharp sections that reinforce the shoe's visual throughline.
Functionally, the dual-density foam stack is strategically engineered: firmer material on the lateral edge provides edge stability during cuts and hard driving, while the overall construction avoids the cushioning complexity that would push the price higher. This is restraint by design, not compromise.
The Three Colorway Rollout
Nike is releasing three distinct takes on the Twelve Time. "Dark Woods" leads in black with Smoke Grey and Metallic Silver accents (Style Code: IM4164-003), establishing a neutral foundation. "Solar" brings a bold red base paired with Photon Dust, Cobalt Bliss, and black (IM4164-600), while "Nightmare" opts for Purple Dynasty with Iron Grey and multi-color detailing (IM4164-500). Each colorway carries enough visual distinction to appeal to different court aesthetics.
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Release Information
All three Nike Twelve Time colorways release simultaneously on September 4, 2026, at $90 USD through Nike's official channels and select retail partners. The price point positions the Twelve Time squarely between entry-level general performance shoes and premium signature models—a strategic middle ground that recognizes both budget-conscious players and collectors who want a complete Morant lineup.
FAQs
When does the Nike Twelve Time release? The Nike Twelve Time releases September 4, 2026, across all three colorways simultaneously.
How much does the Nike Twelve Time cost? Retail is set at $90 USD for each colorway.
Where can I buy the Nike Twelve Time? The Twelve Time will be available through Nike.com and select retail partners starting September 4, 2026.
Release Info
Availability: September 4, 2026
Retail Price: $90 USD
Colorways: Dark Woods (Black/Smoke Grey), Solar (Red/Cobalt Bliss), Nightmare (Purple Dynasty/Iron Grey)
Retailers: Nike, select partners
