Jordan Brand Outfits Howard Football in Air Jordan 11 TD PE
Jordan Brand has secured a partnership with Howard University Football, supplying custom Air Jordan 11 TD Performance Edition cleats for the 2026 season. The collaboration represents the footwear giant's continued investment in collegiate athletics and the Historically Black University's storied athletic program.
By Jordan Ellis
The Partnership
Jordan Brand's commitment to collegiate football continues to deepen with the announcement of a dedicated equipment partnership centered on the Air Jordan 11 silhouette. Howard University Football will benefit from purpose-built performance footwear engineered specifically for the gridiron, marking a meaningful moment in both the institution's athletic history and the brand's broader campus athletics strategy.
The decision to equip the Bison roster with Air Jordan 11 TD cleats underscores Jordan's recognition of Howard's prominence within college football and the university's cultural significance. As an HBCU with a legendary football tradition, Howard represents not just an athlete pipeline but a distinct community where footwear carries cultural weight beyond the field.
Design & Performance Details
The Air Jordan 11 TD PE (Performance Edition) builds on the silhouette's proven basketball heritage, adapted here for football's demands. The TD designation indicates these are turf-specific cleats engineered with the outsole geometry and traction patterns required for lateral movement, explosive cuts, and field stability. Jordan's football cleat engineering prioritizes the responsive cushioning and ankle support the Air Jordan 11 is known for, translated into a configuration that serves defensive backs, receivers, and skill-position players.
The PE (Player Exclusive) classification signals customization tailored to Howard's program—likely incorporating team colorways, institutional branding, and performance specifications developed in collaboration with coaching staff. Details specific to Howard's custom configuration remain unconfirmed, but the partnership typically involves school-specific colorway treatments distinct from retail releases.
Market Position
This partnership arrives as Jordan Brand maintains aggressive investment in collegiate sponsorships, competing directly with Nike and Adidas for roster and program-level deals. While the broader Jordan market continues to see strong secondary demand—our tracking shows 39 active Jordan deals across major retailers averaging 23% off—PE equipment partnerships like this one represent the brand's premium, non-discounted tier. These are working athlete tools, not consumer retail products.
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Release Info
The Air Jordan 11 TD PE cleats are designated for Howard University Football's 2026 season. These are team-issued equipment pieces and are not expected to release for general retail sale. Distribution will be limited to the university's roster and authorized personnel.
FAQs
Will the Howard Air Jordan 11 TD PE be available for purchase?
No. These are player-exclusive equipment pieces issued directly to the football program and are not expected to release for public consumption.
When will Howard Football begin wearing these cleats?
The cleats are designated for the 2026 season, meaning they will debut in summer training camps and preseason activity leading into the fall football campaign.
Has Jordan Brand equipped other college football programs?
Yes. Jordan Brand has maintained active partnerships with select collegiate football programs as part of its broader athletics strategy, though most PE collaborations remain program-specific and do not reach retail markets.
Release Info
Status: Team-issued equipment (not retail release)
Available: Howard University Football program only
Retail Price: N/A
Expected Debut: 2026 season
