Billionaire Boys Club x Reebok Club C 85 Revealed
Billionaire Boys Club has partnered with Reebok to reimagine the Club C 85, marking the label's first take on the iconic tennis silhouette. Drawing from its established space-age aesthetic, BBC applies chrome detailing, an astronaut mascot motif, and a translucent sole to the classic model, while maintaining its core architectural integrity.
By Jordan Ellis
A Two-Decade Partnership Evolves
The relationship between Billionaire Boys Club and Reebok spans more than two decades, a sustained creative dialogue that has produced numerous collaborative moments. This new venture into the Club C 85 represents fresh territory—the label's inaugural effort on a silhouette that has served as both a performance tennis shoe and an understated lifestyle staple since its 1985 debut.
The Club C 85 has long occupied a specific place in Reebok's catalog: minimal, refined, and resistant to dramatic reinvention. BBC's approach respects that restraint while layering in its own visual language.
Design Details
The upper employs a grey ostrich-textured leather that creates subtle surface variation without disrupting the shoe's foundational simplicity. The material choice speaks to BBC's design philosophy—texture as detail rather than spectacle.
The standout element arrives at the sole unit, where translucency reveals the brand's astronaut mascot rendered against a purple background. This reference anchors the entire project to BBC's established cosmic iconography. The original Club C outsole pattern remains visible through the icy translucent material, creating a layered visual effect.
Branding appears across multiple surfaces: chrome-style debossed hits on the heel and collar, a Standing Astronaut graphic positioned prominently, "Mantra" text on the tongue, and a Flying B moon icon on the insole. A dual lace system—one in tonal grey, one in purple—allows wearers to shift the shoe's overall tone.
Release Timeline and Availability
The Billionaire Boys Club x Reebok Club C 85 launches in two phases. An exclusive BBC ICECREAM release arrives September 18, 2026, followed by a wider global rollout on September 25, 2026 through Reebok and select retail partners. The retail price is set at $150.
The staggered approach gives BBC's own channel first access before the silhouette reaches broader distribution—a common strategy for collaborative pieces that emphasizes the label's creative authority within the partnership.
FAQs
When does the Billionaire Boys Club x Reebok Club C 85 release?
The shoe drops on September 18, 2026 exclusively through BBC ICECREAM, with a global release following on September 25, 2026 via Reebok and select retailers.
How much does the Billionaire Boys Club x Reebok Club C 85 cost?
Retail price is $150 for the collaboration.
Where can I buy the Billionaire Boys Club x Reebok Club C 85?
The shoe is available first through BBC ICECREAM on September 18, then through Reebok.com and select retail partners starting September 25, 2026.
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Release Info
Product: Billionaire Boys Club x Reebok Club C 85
Colorway: Grey/Grey
Style Code: 100285332
Retail Price: $150
Release Date (Exclusive): September 18, 2026 – BBC ICECREAM
Release Date (Global): September 25, 2026 – Reebok, select retailers
Availability: Upcoming
