Air Jordan 3 OG True Blue Releases July 18
Jordan Brand is reissuing the Air Jordan 3 OG in its defining True Blue colorway on July 18, extending availability across men's, women's, and children's sizing. The release marks another chapter in the AJ3's ongoing cycle of heritage reissues, cementing its position as one of basketball's most enduring silhouettes.
By Jordan Ellis
The Air Jordan 3 stands as one of the most consequential designs in the Air Jordan lineage—the silhouette that introduced Tinker Hatfield's elephant print paneling and secured the franchise's visual identity in the early '90s. The True Blue edition represents the shoe's purest form: the original colorway that defined the model upon its 1988 debut.
This July release operates on the family model, bringing the AJ3 OG to men's, women's, and youth consumers simultaneously. That approach acknowledges the broader cultural reach the Jordan 3 has achieved beyond its original basketball context, positioning it as a multi-generational staple rather than a niche retrospective drop.
The True Blue colorway pairs the signature white leather upper with royal blue accents on the collar, midsole stripe, and heel tab—design choices that remain visually coherent across three decades of release cycles. Elephant print detailing appears on the toe box and collar, a foundational design element that continues to set the AJ3 apart from its contemporaries in the silhouette hierarchy.
For collectors and casual wearers alike, the AJ3 OG represents consistent value in an increasingly fragmented retro market. Current Jordan tracking shows 39 active deals averaging 32% discounts across major retailers, though flagship OG colorway releases typically hold closer to retail in early windows before eventual markdowns emerge.
Jordan under retail
Browse Jordan items priced below retail on StockX
Release Info
Release Date: July 18, 2024
Colorway: White/True Blue
Available Sizes: Men's, Women's, Youth
Retail Price: $190 (men's)
Retailers: Nike SNKRS, Foot Locker, Finish Line, JD Sports, and select Jordan Brand accounts
