Up There Athletics x adidas Evo SL ATR Releases Sept. 17
Up There Athletics taps the adidas Adizero Evo SL ATR for a trail-focused collaboration that pairs muted earth tones with functional outdoor design. The Australian retailer's take emphasizes durability and grip, releasing exclusively through their channels on September 17, 2026.
By Marcus Chen
The Collaboration
The adidas Adizero Evo SL has established itself as a reliable performer within the brand's running lineup, and Up There Athletics recognizes that momentum. Rather than apply a straightforward aesthetic refresh, the Melbourne-based retailer elected to work with the more rugged ATR variant—a model engineered for uneven terrain and off-road conditions. This choice signals intent: a shoe designed not for pavement but for the spaces beyond it.
Design Details
The upper arrives predominantly in brown ripstop, a technical fabric choice that reinforces Up There's outdoor positioning. Grey accents wrap the reinforced toe box and thread through portions of the midsole, establishing visual hierarchy without excess. Black Three Stripes branding sits strategically throughout, providing tonal restraint that allows the earthy palette to breathe. The restraint is deliberate—these muted tones communicate function over flash.
Where the design pivots is the heel and lace detailing: bright green trim offers contrast and visual breathing room, preventing the shoe from disappearing entirely into its own minimalism. That pop of color serves both aesthetic and practical purposes, marking the shoe as intentional rather than accidental.
The ATR designation means the outsole departs from the road-focused Evo SL. Deeper tread patterns cut into the rubber, designed to grip dirt surfaces and loose substrates where standard running shoes slip. This is the hardware that justifies the collaboration's existence—the shoe becomes a different tool in different terrain.
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Release Info
The Up There Athletics x adidas Adizero Evo SL ATR drops September 17, 2026. The shoe releases exclusively through Up There Athletics' online store and their Melbourne retail location. No broader adidas distribution has been confirmed, positioning this as a regional exclusive tied directly to the collaborator.
For context, adidas Adizero models continue to move across the market; current deal tracking shows adidas running inventory averaging 41% off across major retailers, with some archive pieces like the Adizero Goukana reaching 71% discounts. This collaboration's exclusive positioning suggests full retail pricing at launch.
FAQs
When does the Up There Athletics x adidas Evo SL ATR release? The collaboration drops September 17, 2026, exclusively through Up There Athletics online and at their retail location.
Where can I buy this shoe? The shoe releases through Up There Athletics' website and physical store in Melbourne only; no wider adidas retail distribution has been announced.
What makes the Evo SL ATR different from the standard Evo SL? The ATR variant features a more aggressive outsole with deeper tread patterns designed for trail and off-road terrain, contrasting the road-focused standard model.
Release Info
Release Date: September 17, 2026
Retail Price: Not confirmed
Availability: Up There Athletics online store and Melbourne retail location
Status: Exclusive release
