UGG x Willy Chavarria Capsule Unveiled for September
UGG and designer Willy Chavarria have officially launched their first collaborative collection, a unisex capsule that pairs the label's heritage comfort with Chavarria's sharp cultural edge. The lineup spans five distinct boot silhouettes and accompanying apparel, arriving September 10, 2026.
By Marcus Chen
A Meeting of Softness and Rebellion
The partnership marks a deliberate collision between two distinct design philosophies. Chavarria, known for his incisive commentary on identity and belonging, brings conceptual weight to UGG's tactile heritage—the brand that built its empire on the premise that comfort need not compromise on vision. The capsule centers on a central tension: the interplay between strength and vulnerability, between the fierce and the tender.
This positioning distinguishes the collaboration from typical heritage brand partnerships. Rather than simply applying a designer's aesthetic to an existing silhouette, the collection suggests a deeper alignment in values—a shared belief that design can hold contradictions without resolution.
Five Boots and Essential Basics
The footwear lineup comprises five models: the Guard Boot, Biker Boot, Relaxed Boot, Otzo Clog, and Hotel Chavarria Slipper. Each silhouette signals a different mood within the collection's overarching narrative, from utilitarian edge to domestic ease. The Guard Boot and Biker Boot evoke structural confidence, while the Relaxed Boot and Hotel Chavarria Slipper emphasize the softness central to Chavarria's design ethos.
Accompanying the boots are two wardrobe essentials: the Hug It Tee and branded socks, rounding out a cohesive capsule that reads as a complete lifestyle statement rather than a limited drop.
The "UGG & KISSES" Campaign
The collection's commercial face draws from an unexpected cultural reference. Loosely inspired by the 1990s sitcom Married... with Children, the "UGG & KISSES" campaign reinterprets that era's comedic sensibility through a Mexican-American lens—a deliberate act of cultural reclamation and remix. The campaign stars Eva Longoria, Danny Trejo, Becky G, and Ivan Cornejo, each bringing their own cultural weight to the narrative.
The choice reflects Chavarria's broader practice of folding Latinx identity and experience into mainstream fashion discourse, using accessible cultural reference points to signal deeper conversations about belonging and representation.
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Check current prices for UGG Willy Chavarria Collection (Guard Boot, Biker Boot, Relaxed Boot, Otzo Clog, Hotel Chavarria Slipper) on StockX
Release Info
The UGG x Willy Chavarria collection launches September 10, 2026, across UGG's official channels, select UGG retail locations globally, and partnered pinnacle retailers worldwide.
FAQs
When does the UGG x Willy Chavarria collection release? The capsule collection launches September 10, 2026.
Where can I buy the UGG x Willy Chavarria collection? The collection will be available on UGG's official site, select UGG retail locations globally, and select premium retailers worldwide.
What's included in the UGG x Willy Chavarria capsule? The collection features five footwear silhouettes—the Guard Boot, Biker Boot, Relaxed Boot, Otzo Clog, and Hotel Chavarria Slipper—plus the Hug It Tee and branded socks.
Release Info
Availability: September 10, 2026
Retail Price: Not specified
Where to Buy: UGG official site, select UGG retail locations globally, select pinnacle retailers worldwide
