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PUMA x Pokémon Collection Arrives April 2

PUMA marks three decades of Pokémon with a capsule collection spanning footwear and apparel, centering on the contrasting aesthetics of Espeon and Umbreon. The lineup arrives globally April 2 at price points ranging from $40 to $150.

Ava RodriguezBy Ava Rodriguez|
Official campaign image from PUMA x Pokémon 30th anniversary collection featuring Espeon and Umbreon themed apparel and footwear
Official campaign image from PUMA x Pokémon 30th anniversary collection featuring Espeon and Umbreon themed apparel and footwear

The collaboration positions two of the franchise's most visually distinct Pokémon as its organizing principle. Espeon and Umbreon's opposing color palettes—one ethereal and light, the other shadowed and nocturnal—provide natural design tension across the collection's pieces, a thematic choice that extends beyond mere character licensing into genuine silhouette interpretation.

Footwear anchors the launch. The PUMA Mostro and Fade Nitro silhouettes receive dedicated treatment, each aligned with one of the featured Pokémon's visual language. A Pikachu-inspired iteration of the All-Pro Nitro 2 rounds out the sneaker lineup, offering tonal grounding within a collection otherwise driven by contrast.

Official campaign image from PUMA x Pokémon 30th anniversary collection featuring Espeon and Umbreon themed apparel and footwear - detail view 1

Design & Apparel

Beyond sneakers, the capsule extends into performance-influenced pieces—PUMATECH-X tracksuits maintain the brand's technical DNA while incorporating Pokémon elements—alongside oversized jerseys that read as wearable rather than novelty. The approach suggests design ambition beyond standard character placement, favoring integration over decoration.

Official campaign image from PUMA x Pokémon 30th anniversary collection featuring Espeon and Umbreon themed apparel and footwear - detail view 2

Family sizing across the range positions this as a household release rather than a demographic-specific drop, a strategic choice that broadens appeal without sacrificing coherence.

Official campaign image from PUMA x Pokémon 30th anniversary collection featuring Espeon and Umbreon themed apparel and footwear - detail view 3

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Release Info

Availability: Global release
Release Date: April 2
Price Range: $40–$150 USD
Sizing: Full family range
Where to Shop: PUMA.com and select retailers

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