PUMA x No/Faith Studios BEISSER Drops April 3
PUMA and No/Faith Studios have joined forces on the BEISSER, a deliberately abrasive sneaker that channels raw urban aggression through layered suede construction and a jagged outsole. The collaboration launches April 3 exclusively through No/Faith Studios.
By Marcus Chen
The partnership between PUMA and No/Faith Studios arrives as a study in controlled chaos. Photographer William Arcand captured the BEISSER within a deliberately austere visual framework—industrial backdrops and high-contrast lighting that reinforce the silhouette's inherent edge. The campaign refuses sentimentality, instead leaning into textural brutalism and the kind of grayscale aesthetic that reads less like aspirational lifestyle content and more like documentation of something genuinely worn.
Design-wise, the BEISSER doesn't pursue subtlety. Serrated lugs bite into the outsole with an almost aggressive geometry, while the upper layers suede in patchwork configurations that suggest repair rather than refinement. These details operate in tandem—the shoe reads as intentionally roughed, a sneaker that looks like it's already been through something.
The layered suede approach is worth noting. Rather than a single engineered upper, No/Faith Studios and PUMA elected to stack textural elements, creating visual depth and a three-dimensional quality that photographs distinctly. It's a decision that signals design intentionality; this isn't a default construction method, but a deliberate choice that alters how the shoe communicates across both in-hand viewing and campaign imagery.
Release Details
The BEISSER launches April 3 via No/Faith Studios' official channels. Retail pricing and full colorway specifications have not been disclosed at this writing. This exclusivity—anchoring the drop to No/Faith Studios rather than a broader PUMA retail network—signals positioning as a limited, collaborative object rather than a mass-market release.
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Release Info
Product: PUMA x No/Faith Studios BEISSER
Release Date: April 3, 2025
Retail Price: TBA
Where to Buy: No/Faith Studios (exclusive)
Availability: Limited
