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PUMA Future 9 x KidSuper Launches with Neymar at World Cup

PUMA's partnership with New York–based creative collective KidSuper reaches the global stage as Neymar Jr. wears the collaborative Future 9 boot at the World Cup. The release marks a significant moment where football performance equipment meets avant-garde streetwear sensibility.

By Ava Rodriguez|June 24, 2026

PUMA Future 9 boot in KidSuper collaboration colorway, designed for Neymar Jr. World Cup debut

The marriage of elite football equipment and high-fashion design has historically remained separate lanes. PUMA's decision to deploy the KidSuper x Future 9 boot on one of sport's largest platforms signals a deliberate shift toward blurring those boundaries.

KidSuper, the Brooklyn-born collective known for irreverent graphics and unconventional design philosophy, has previously collaborated with PUMA on apparel and lifestyle silhouettes. Translating that vision into a performance football boot required recalibration—function cannot be compromised at the elite level. The Future 9 silhouette serves as the canvas: PUMA's responsive boot architecture paired with KidSuper's design language creates an object that reads as both tool and statement piece.

World Cup Stage

Neymar Jr.'s selection as the debut wearer carries deliberate cultural weight. The Brazilian forward has long positioned himself at the intersection of sport and style, making him an ideal ambassador for this particular collaboration. His technical profile and global visibility ensure the boot receives exposure beyond traditional football equipment channels—a key objective for any high-fashion athletic partnership.

The timing within the World Cup calendar amplifies the collaboration's reach. Match footage, broadcast imagery, and social documentation will circulate globally, transforming the boot into a visible design object rather than merely functional gear.

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