Nike SB Air Max Ishod Arrives in Triple Purple
The Nike SB Air Max Ishod continues its exploration of Ishod Wair's signature purple palette with a new Triple Purple edition. The colorway layers lavender, violet, and indigo across the visible Air unit—a design choice that underscores Wair's consistent aesthetic direction since the silhouette's introduction to the skate market.
By Ava Rodriguez
The Air Max Ishod remains one of skateboarding's most significant technical innovations, translating visible Air cushioning into a context where it rarely existed before Wair's collaboration. Years into its market run, the silhouette has proven its staying power not just through performance but through colorway storytelling that reflects the rider's creative preferences.
This Triple Purple edition demonstrates that commitment. Rather than a monochromatic wash, the design strategically layers multiple purple tones—from soft lavender to deeper indigo—across the upper and the signature visible Air bubble. The restraint comes through intentional accents: a clean white tongue and turquoise rubber detail beneath the Air unit work to prevent visual saturation while maintaining the purple narrative.
Design Details
The Triple Purple treatment showcases how the Air Max Ishod's engineering supports bold colorway work. The transparent Air unit becomes a design focal point rather than merely a technical feature, and the layered purple approach avoids the trap of overwhelming the silhouette. Following previous purple iterations—Court Purple and Black Grape—this release confirms Wair's deliberate engagement with the color family and its variations.
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Release Info
Nike SB Air Max Ishod "Triple Purple"
- SKU: IR1887-500
- Retail Price: $115
- Release Window: Coming weeks
- Availability: Nike.com and select skate retailers
For context on Air Max pricing, the broader Air Max line has seen notable market activity—recent deals on comparable Air Max models have ranged from 30–50% off at secondary retailers, though new SB releases typically maintain full retail through initial rollout.
