Nike Book 2 x McDonald's Sedona Releases June 2026
Nike Basketball has officially revealed the McDonald's x Nike Book 2 in a new Sedona colorway, marking an unconventional partnership between the Swoosh and the fast-food giant. The Devin Booker signature model arrives June 2, 2026 at $120 USD, eschewing traditional McDonald's branding in favor of a more refined earthtone palette.
By Ava Rodriguez
The collaboration signals a shift in how major brands approach crossover design. Rather than leaning into the iconic red-and-yellow identity McDonald's has built over decades, Nike opted for restraint—a palette of Sand Drift, Light British Tan, Revstar Dust, and Dusty Cactus that grounds the silhouette in desert minimalism. The approach reflects a broader industry trend toward subtlety in co-branded releases, where visual restraint often carries more weight than explicit logos.
Devin Booker's signature Book 2 has established itself as a legitimate contender in the modern basketball silhouette space since its introduction. The frame balances responsive cushioning with ankle support, making it equally viable for on-court performance and casual wear. This McDonald's iteration maintains those technical foundations while introducing a colorway that transcends typical fast-casual branding conventions.
Release Details
The Nike Book 2 x McDonald's Sedona drops June 2, 2026 through Nike's official channels and select retailers at a $120 USD retail price point. The SKU is listed as IR6445-100. For context, Nike basketball signatures currently average significant markdowns across the market—comparable models regularly see 30-50% reductions within the first few months of release, so early retail pricing should be monitored closely for potential movement.
This collaboration represents one of the year's more unexpected category crossovers, merging performance basketball footwear with quick-service restaurant culture in a way that prioritizes design sophistication over promotional visibility.
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