New Balance 2010 Releases in Navy for BEAMS' 50th
New Balance marks BEAMS' half-century milestone with a limited 2010 variant steeped in tonal navy construction. The collaboration merges the Japanese retailer's design sensibility with the silhouette's heritage cushioning, arriving May 23 at BEAMS locations.
By Ava Rodriguez
The partnership between New Balance and BEAMS reflects a deeper alignment than typical anniversary drops. The Tokyo institution has long championed understated design sophistication, and this 2010 iteration embodies that philosophy through material restraint rather than visual noise.
The upper employs a multi-layer approach, layering mesh foundations beneath synthetic overlays, all enveloped in premium cow suede and soft nubuck panels. Rather than bold color blocking, the design uses four distinct navy tones across different sections—a technique that rewards close inspection without announcing itself. The asymmetrical placement of the signature "N" logo on each side adds structural intrigue, while the co-branded insole print grounds the collaboration in BEAMS' corporate identity.
Design & Comfort
Two lace options—navy and white—allow for tonal or contrasting styling, a small but considered nod to wearability. The tongue carries subtle BEAMS branding, reinforcing the anniversary narrative without overstatement. Underfoot, ABZORB midsole cushioning and Stability Web support maintain the 2010's comfort DNA, ensuring the shoe functions as more than a display piece.
The material selection signals restraint in an era of maximalist collaboration. Where many anniversary projects rely on novelty colorways or excessive branding, this approach trusts the silhouette and the partnership to carry weight on their own.
New Balance under retail
Browse New Balance items priced below retail on StockX
Release Info
Product: New Balance 2010 BEAMS 50th Anniversary "Navy"
Colorway: Navy (multi-tonal)
MSRP: ¥23,980 JPY (approximately $151 USD)
Release Date: May 23, 2024
Where to Buy: BEAMS (Japan)
Availability: Limited
