MENACE x adidas Superstar Arrives in Old Rose
Designer Steven Mena has partnered with adidas Originals on a second Superstar collaboration, this time centering the design around a personal tribute. The Old Rose colorway draws its inspiration from a single phone call—Mena's question to his mother about her favorite color—and transforms that answer into a full design narrative for the classic silhouette.
By Marcus Chen
The collaboration marks Mena's return to adidas following an initial Superstar partnership in October 2025. Rather than iterate on technical performance or push toward novelty, this release pivots toward emotional weight and family legacy. The Old Rose edition maintains the paisley detailing that references Mena's hometown geography and preserves the exaggerated heel patches from the prior version, but the color palette—sourced entirely from his mother's preference—anchors the entire visual language.
In his own account of the design process, Mena describes the Superstar as a vehicle for gratitude. The shoe becomes a vessel for acknowledging maternal sacrifice within the creative industries, where family support often goes uncredited. The build itself remains refined: the paisley motif sits as a subtle textural element rather than a dominating graphic, while the pronounced heel counter creates depth and visual interest without sacrificing the silhouette's fundamental clarity.
Release Strategy
The rollout splits geographically. A Los Angeles in-person activation on May 9 will offer the first 100 attendees—those arriving with mothers or a designated loved one—complimentary flowers and a buy-one-get-one-free offer on the Old Rose Superstar. For those unable to attend, the shoe releases May 10 through adidas CONFIRMED and the MENACE website at $180 retail.
The tiered approach positions this beyond a standard commercial drop. By reserving the dual-pair offer for those who show up with family, the brand reinforces the central thesis: this is a product designed to be shared, worn, and discussed within familial structures rather than purely as a collectible object.
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Release Info
Product: MENACE x adidas Superstar Old Rose
Colorway: Old Rose (paisley detailing, exaggerated heel patch)
Release Date: May 9 (LA in-person activation); May 10 (general release)
Retail Price: $180
Availability:
- adidas CONFIRMED app (May 10)
- MENACE official website (May 10)
- In-person at LA activation (May 9, limited to first 100 with guest)
