July Releases Set to Showcase KITH x New Balance, Nike Basketball
The opening week of July brings a pivotal moment for New Balance and KITH—the first co-designed silhouette in their collaborative history—alongside a densely packed basketball calendar featuring player exclusives from Cade Cunningham, Kevin Durant, Ja Morant, and Luka Doncic.

KITH's partnership with New Balance has always operated in the realm of curation and premium retail; the upcoming 2011 marks a fundamental shift toward true co-creation. Launching June 29th following a West Hollywood exclusive window, the silhouette represents the most substantive collaboration the two entities have yet produced, signaling a new strategic direction if recent social media activity from collaborator Action Bronson is any indication.

The basketball slate dominates the release calendar this week. The Nike ST Charge Cade Cunningham arrives as a player exclusive grounded in the point guard's high school roots at Bowie High School—a sentimental choice that carries the weight of institutional pride despite rival colors in the design.
Kevin Durant's KD 19 continues its candy-inflected aesthetic with the "Bubble Gum Bounce" iteration, while Luka Doncic receives dual Jordan brand options in the Luka 5 "Graffiti" and Luka 5 "Laser Fuschia." Jayson Tatum's Jordan Tatum 4 arrives in "China Rose," bringing a delicate sensibility to the All-Star lineup.

On the Three Stripes front, adidas balances heritage with contemporary culture. The Brain Dead x Disney Predator merges three distinct identities—streetwear irreverence, iconic animation, and World Cup pedigree—into a single statement piece. Meanwhile, the SP5DER x adidas F50 Formotion positions the soccer silhouette within the broader hype machinery, while Care Bears branding across multiple adidas models taps into nostalgia as a driving commercial force.

New Balance rounds out the lifestyle side with the 950, a new basketball-adjacent profile entering the brand's competitive hoops landscape. The New Balance 2000 appears in two distinct colorways—"Smoked Violet" and "Silver Moss"—offering versatile entry points to the silhouette.

June 30th sees the Rassvet x Nike SB Tennis Classic, a more understated collaboration that honors one of Nike's quieter classics through a respected Russian streetwear lens.

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Release Info
KITH x New Balance 2011: June 29 | Wide Release | TBA
Nike ST Charge Cade Cunningham: July 1 | Nike SNKRS, Select Retailers | TBA
adidas Brain Dead x Disney Predator: June 29 | adidas.com, Select Retailers | TBA
Jordan Luka 5 (Graffiti & Laser Fuschia): July 1 | Nike SNKRS, Jordan.com | TBA
Jordan Tatum 4 "China Rose": July 1 | Nike SNKRS, Select Retailers | TBA
New Balance 950: July 1 | New Balance, Select Retailers | TBA
adidas SP5DER F50 Formotion: July 1 | adidas.com, Select Retailers | TBA
Rassvet x Nike SB Tennis Classic: June 30 | Nike SNKRS, Select Retailers | TBA

By Ava Rodriguez

