JENNIE x adidas Superstar Square Toe Ballet Releases September 1
BLACKPINK member JENNIE is launching her inaugural adidas collaboration, a two-piece capsule centered on a reinterpreted Superstar silhouette. The square-toe ballet construction arrives in complementary black-and-white colorways, set to release September 1, 2026 at $150 each.
By Ava Rodriguez
The Superstar Reimagined
The ascent of musician-led sneaker collaborations has fundamentally reshaped the endorsement landscape over the past decade. Where athletic performance once dominated brand partnerships, cultural cachet—particularly within K-pop fandom—now drives both commercial momentum and design innovation. JENNIE's entry into the adidas roster represents a natural extension of that shift, coming on the heels of her participation in the brand's broader Superstar campaign earlier this year.
The collaboration centers on a ballet-inflected take on adidas's iconic Shell Toe silhouette. Rather than pursuing incremental tweaking, JENNIE and adidas opted for a structural reimagining: the traditional laced tongue gives way to an elastic band system that secures the foot without the conventional closure mechanism. A decorative leather lace sits near the vamp for visual continuity, a design choice that signals homage to the model's heritage while embracing the ballet construction's functional logic.
Design Details
Both iterations maintain the Superstar's defining three-stripe motif across the midfoot, though rendered in contrasting material tones that shift between the colorways. The black-and-white pair features stark tonal contrast, while its white-and-black counterpart inverts the blocking for visual symmetry across the pack. Behind the three-stripe placement, "Superstar" text appears in a tonal shade that intentionally recedes into the shoe's overall aesthetic rather than asserting itself as a bold graphic element.
Branding restraint defines the execution. The insole carries the only explicit JENNIE mark—a woven co-branded Trefoil and JENNIE tag—positioning the collaboration as a subtle partnership rather than a loudly marked statement piece. The midsole in each colorway matches its respective title shade, completing a design language rooted in minimalism and intentional color play.
Market Position
The $150 retail price positions the Superstar Square Toe Ballet within adidas's mid-tier collaboration framework, accessible to the core fanbase without premium pricing. Given the current adidas marketplace—where deals averaging 37% off are active across multiple retailers—the full-price release will likely appeal primarily to collectors and BLACKPINK enthusiasts prioritizing early access, with secondary market availability and potential discounting patterns to monitor in the months following launch.
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Release Info
The JENNIE x adidas Superstar Square Toe Ballet Pack launches September 1, 2026 across adidas.com and select retail partners, offered in women's sizing exclusively. Both colorways retail at $150 per pair.
FAQs
When does the JENNIE x adidas Superstar Square Toe Ballet release? The capsule releases September 1, 2026 through adidas and select retailers online and in-store.
What is the retail price? Both pairs are priced at $150 each.
Where can I buy the JENNIE x adidas Superstar Square Toe Ballet? The shoes will be available through adidas.com and select retail partners, in women's sizing only.
Release Info
Availability: September 1, 2026
Retail Price: $150 USD
Retailers: adidas.com, select retail partners
Sizing: Women's
