Every Now And Then x New Balance 992 ENAT Releasing This Summer
Every Now And Then and New Balance are preparing a collaborative Made In USA 992 dubbed the "ENAT" for a summer release tied to Joe Freshgood's store opening. The shoe carries a $220 retail price, with initial availability expected at the boutique followed by a wider rollout to be confirmed.
By Ava Rodriguez
The Every Now And Then x New Balance 992 "ENAT" represents another chapter in the growing dialogue between the Brooklyn-based curator and the New England institution. This collaboration arrives during a notable moment for both parties: the release coincides with the grand opening of Freshgood's retail space, positioning the silhouette as more than a product drop but rather a marker of community and commerce converging.
The 992 remains one of New Balance's most architecturally refined silhouettes. Its 1990s engineering—a platform that established the brand's contemporary design language—continues to resonate with collectors who value technical execution and historical weight. The Made In USA construction reinforces that lineage, anchoring the shoe in domestic manufacturing standards that define New Balance's heritage tier.
Design Details
The specific colorway execution for this collaboration has not yet been detailed publicly. The shoe carries style code U992EN1, with the alphanumeric sequence reflecting New Balance's internal taxonomy. At $220, the ENAT sits in the premium range for the model, consistent with pricing for curated collaborative interpretations of the 992 platform.
Release Strategy
Every Now And Then's involvement brings a curatorial sensibility that has shaped conversations around New Balance's contemporary output. The initial release window ties directly to Freshgood's store opening this summer, suggesting a boutique-first approach before broader distribution. A wider retail rollout remains unannounced, which typically signals either a staged supply strategy or potential exclusivity to select accounts.
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Release Info
Availability: Expected summer 2024, initially at Freshgood's grand opening; wider release TBA
Retail Price: $220
Style Code: U992EN1
Construction: New Balance Made In USA
Colorway: To be confirmed
For those monitoring New Balance pricing, it's worth noting that the broader category is currently tracking promotional activity—we're tracking seven New Balance deals across major retailers averaging 34% off. This collaboration, however, will likely maintain full retail pricing at launch given its limited nature and retail partnership context.
FAQs
When does the Every Now And Then x New Balance 992 ENAT release?
The shoe is expected to release this summer during Joe Freshgood's store grand opening. An exact date and wider retail launch window have not been announced; updates will be confirmed by New Balance and Every Now And Then.
How much does the ENAT cost?
The Every Now And Then x New Balance 992 ENAT retails for $220.
Where can I buy the ENAT?
Initial availability is expected at Freshgood's during the store opening. A wider release across additional retailers has not yet been confirmed.
