Coca-Cola x adidas Superstar II Releases June 6
adidas Originals and Coca-Cola are joining forces on a nostalgic Superstar II that strips back to script-driven simplicity. The collaborative silhouette arrives June 6 as part of a broader summer collection, marking the soft drink brand's return to footwear partnership with the Three Stripes.
By Ava Rodriguez
The partnership centers on restraint and legibility. A weathered white leather upper provides the canvas, with cream and red accents anchoring the design to Coca-Cola's color palette. The brand's classic script treatment appears prominently on the side panel, allowing typography to carry the collaboration's visual weight rather than relying on heavy co-branding or graphic overlays.
This design philosophy aligns with recent adidas heritage drops that prioritize original silhouette integrity over novelty. The Superstar II—a predecessor to the canonical Superstar that remains a cornerstone of adidas basketball lore—receives fresh context through the partnership without structural compromise.
Release Strategy & Market Position
The Coca-Cola x adidas Originals Superstar II debuts as part of a six-piece summer capsule, suggesting a broader campaign rather than a one-off piece. The Japan-exclusive release window (June 6) signals a regional-first approach, a common strategy for adidas when testing collaborative reception before wider rollout consideration.
With adidas currently running an average of 35% off across their broader lineup, this new release will likely maintain retail positioning at least initially, though secondary market momentum will determine long-term availability and resale trajectory.
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Release Info
Product: Coca-Cola x adidas Originals Superstar II
Colorway: Footwear White/Cream/Red
SKU: KH6892
Release Date: June 6
MSRP: TBA
Where to Buy: adidas Japan (exclusive)
