BEAMS x HOKA Bondi 7 Releases August 14 in Camo
BEAMS marks its 50th anniversary and first official partnership with HOKA through a dual-colorway take on the Bondi 7, a max-cushioned road runner. The Japanese retailer applies camouflage prints informed by Zen garden aesthetics across two distinct palettes—earthy brown and olive, plus a softer white and grey—arriving globally on August 14.
By Ava Rodriguez
The collaboration between BEAMS and HOKA represents a notable pairing within the contemporary sneaker landscape, merging the Tokyo-based retailer's visual sensibility with the performance-running ethos of the Santa Cruz-based brand. This marks the first official project between the two entities, arriving as part of BEAMS' five-decade milestone celebration.
The Bondi 7, HOKA's flagship cushioned road shoe, serves as the canvas here. Rather than treat the silhouette as a blank slate, BEAMS has invested the design with philosophical depth. The camouflage patterns across both pairs draw inspiration from Japanese Zen gardens—spaces defined by careful composition, negative space, and the interplay between natural elements. This conceptual underpinning distinguishes the collaboration from standard camo treatments.
Design Details
Two colorways comprise the collection, each executing the camouflage concept differently. The first employs traditional earth tones—browns and olives—distributed across the upper and midsole in a measured pattern. The second inverts the temperature, introducing whites and light greys to render the camo motif in cooler tones, softening what might otherwise read as militaristic imagery.
A subtler detail rewards closer inspection: "BEAMS" lettering has been woven into the camouflage pattern itself, functioning as both branding and design element rather than appliqué. This integration reflects deliberate restraint—a hallmark of both BEAMS' curatorial approach and Japanese design philosophy more broadly.
Release Strategy
The timeline reveals a regional-priority model. BEAMS locations in Japan received the Bondi 7 collaboration beginning August 7, allowing the Tokyo retailer to lead the narrative before global distribution. The wider launch follows one week later, on August 14, expanding availability to HOKA.com and select retail partners globally.
Hoka under retail
Browse Hoka items priced below retail on StockX
Release Info
The BEAMS x HOKA Bondi 7 arrives in two colorways at a retail price of $170 per pair. Both will be available beginning August 14 through HOKA.com and authorized retailers worldwide. The Japanese launch through BEAMS stores began August 7.
FAQs
When does the BEAMS x HOKA Bondi 7 release?
The global release is scheduled for August 14. BEAMS retail locations in Japan received the collaboration beginning August 7.
How much does the BEAMS x HOKA Bondi 7 cost?
Retail price is set at $170 per pair for both colorways.
Where can I buy the BEAMS x HOKA Bondi 7?
The collaboration launches on HOKA.com and select retail partners on August 14. BEAMS stores in Japan made the shoes available from August 7.
