Awake NY Unveils Spring Collection With Jordan 6 Collab
Awake NY is launching its Spring 2026 collection February 27, anchored by a long-awaited Air Jordan 6 collaboration that channels the label's signature dopamine-driven aesthetic. The broader range extends beyond footwear to include reworked North Face outerwear and hockey-inflected apparel, establishing a cohesive vision rooted in New York's gritty streetwear vernacular.
Awake NY is launching its Spring 2026 collection February 27, anchored by a long-awaited Air Jordan 6 collaboration that channels the label's signature dopamine-driven aesthetic. The broader range extends beyond footwear to include reworked North Face outerwear and hockey-inflected apparel, establishing a cohesive vision rooted in New York's gritty streetwear vernacular.
Design Direction
The collection leans heavily into print and embroidery as its primary design language. Designer Omi's airbrushed artwork adorns a series of North Face shell jackets, transforming the technical outerwear staple into a canvas for hand-rendered imagery. The palette tilts bright—saturated hues positioned as counterweight to the utilitarian foundation—while hockey jerseys and logo-forward bottoms reinforce the Brooklyn-rooted identity that has defined Awake NY's recent trajectory.
The Air Jordan 6 collaboration represents the culmination of this seasonal vision. Rather than reinventing the silhouette, the shoe inherits the same chromatic intensity and graphic density visible throughout the apparel line. This approach—treating the sneaker as one component within a unified collection rather than its star—reflects a maturation in how contemporary streetwear labels approach cross-category design.
Release Info
Availability: February 27, 2026
Brand: Awake NY
Collection: Spring/Summer 2026
Key Pieces: Air Jordan 6 collaboration, North Face shell jackets, hockey jerseys, logo bottoms
Retail: Available through Awake NY and select retailers
Price: TBA
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