Awake NY x Air Jordan 6 Releases August 23
Awake NY returns to Jordan Brand with a two-colorway Air Jordan 6 collection celebrating the silhouette's 35th anniversary. The New York imprint unveils "Blueberry" and "Bubblegum" editions on August 23, anchoring a release that draws design inspiration from the original 1991 "Infrared" and the city's bootleg culture.
By Marcus Chen
Design Details
The Awake NY x Air Jordan 6 collection channels the Brooklyn label's downtown aesthetic through material selection and heritage references. Nubuck wraps the forefoot and toe box—a deliberate callback to the original 1991 Air Jordan 6 "Infrared" that established the silhouette's DNA. Saffiano leather appears across the overlays and heel, evoking the designer knockoff craftsmanship that defined Canal Street's era as a bootleg marketplace.
Each colorway maintains its own tonal trajectory. The "Bubblegum" edition layers Playful Pink, Shy Pink, and Arctic Pink across the upper, while the "Blueberry" opts for Midnight Navy, Game Royal, and Light Blue. Red contrast stitching runs throughout both pairs, providing visual continuity. The Air Jordan 6's signature "Infrared" outsole returns with added speckling, grounding both shoes in the model's canonical color blocking.
Awake NY's "A" logo appears on the reflective side panels, while custom branding replaces the traditional "AIR" heel text. The translucent tongue carries co-branded detailing, and speckled hangtags accompany each pair.
Collaboration Context
This marks Awake NY's second consecutive Air Jordan collaboration, following last year's Air Jordan 5 partnership. The label has long positioned itself at the intersection of New York streetwear and heritage sneaker culture—a sensibility that translates directly into how it approaches Jordan Brand's roster. The Air Jordan 6's 1991 origins align with Awake NY's archival approach, allowing the imprint to layer contemporary design language over a foundational silhouette.
The campaign itself carries significant cultural weight. Shot at Flushing Meadows Corona Park and featuring local New Yorkers, Futura, and Grace Ladoja, the film's opening scene—a mariachi band with roses—serves as a tribute to Roy Martínez, a member of the Awake NY family who passed away earlier this year.
Release Strategy
The collection debuts August 23, 2026, at the Awake NY Park Jam at Seward Park in New York City, with EQL raffles opening the same day through Awake NY's platform. The "Bubblegum" colorway (Style Code: IQ5706-600) remains exclusive to Awake NY.
The "Blueberry" edition (Style Code: IQ5706-400) follows a staggered release calendar, arriving at SNKRS and select retailers in September 2026. Both pairs carry a $230 retail price.
A matching apparel collection accompanies the footwear launch, extending Awake NY's design vision beyond sneakers.
FAQs
When does the Awake NY x Air Jordan 6 release?
The collection debuts August 23, 2026, at Awake NY's Park Jam at Seward Park in New York City, with EQL raffles opening the same date. The "Blueberry" colorway releases wider in September 2026 via SNKRS and select retailers.
How much does the Awake NY Air Jordan 6 cost?
Both the "Bubblegum" and "Blueberry" colorways retail for $230.
Where can I buy the Awake NY Air Jordan 6?
The "Bubblegum" drops exclusively at Awake NY on August 23. The "Blueberry" releases through SNKRS and select retailers in September 2026.
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Release Info
Availability: August 23, 2026 (Awake NY exclusive for "Bubblegum"); September 2026 ("Blueberry" via SNKRS and select retailers)
Retail Price: $230
Colorways: Playful Pink/Infrared 23-Shy Pink-Arctic Pink (Bubblegum); Midnight Navy/Infrared 23-Game Royal-Light Blue (Blueberry)
Style Codes: IQ5706-600 (Bubblegum); IQ5706-400 (Blueberry)
Where to Buy: Awake NY, SNKRS (Blueberry in September), select retailers
