ASICS x EARLS Drop Second Collection Rooted in Rugby
EARLS, the Australian menswear imprint built on mental health advocacy and founder Lewi Brown's rugby background, returns to ASICS for a second chapter. The collaboration retraces Brown's formative years through two silhouettes—the GEL-Cumulus 16 and Lethal Testimonial 4 IT—arriving in cream and brown colorways.
By Ava Rodriguez
The partnership between ASICS and EARLS deepens with a collection that abandons the typical collaboration playbook. Rather than abstract design concepts, this effort operates as personal geography—a map of the places and moments that shaped Brown's athletic trajectory and, by extension, the values embedded in EARLS itself.
Brown's origin story carries weight. The founder transformed a National Rugby League career into something more enduring: a platform centered on psychological resilience and community welfare. The EARLS name itself—derived from his middle name, reclaimed from what he once perceived as ancestral burden—became the vessel for that reclamation. Last year's debut ASICS GT-2160 introduced the partnership through his Maori heritage; this second installment shifts inward, toward the physical spaces of his adolescence.
Design & Narrative
The GEL-Cumulus 16 anchors the release, rendered in cream and earth brown tones that evoke the front lawns where Brown spent long weekends practicing his kicks—the foundational work that precedes athletic mastery. The silhouette's cushioning DNA remains intact while the colorway communicates something more intimate than technical performance.
The Lethal Testimonial 4 IT takes the abstraction further, applying the concept of "home" to Crosbie Park, the field where Brown's passion crystallized into measurable results. For a founder who built an imprint around mental health and positive messaging, the choice to ground design in actual place—rather than metaphor—carries deliberate weight.
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Release Info
Availability: May 23 global release
Models: ASICS GEL-Cumulus 16, ASICS Lethal Testimonial 4 IT
Colorways: Cream/Brown
Retail Price: TBA
Where to Buy: Select ASICS retailers
Note: Current ASICS inventory across major retailers reflects competitive pricing, with deals averaging 34% off select styles—positioning new releases in a favorable market moment.
