Release

AND1 Mad Game Pro Surfaces in Knicks Colorways

AND1 has equipped Knicks guard Jose Alvarado with two custom renditions of the Mad Game Pro, each reimagined in team colorways as the brand makes a measured push back into professional basketball visibility. The sneakers arrive ahead of New York's Eastern Conference Finals run, marking a strategic partnership between the heritage streetball imprint and a player whose aggressive, undersized game aligns with AND1's cultural DNA.

By Marcus Chen|May 13, 2026

AND1 Mad Game Pro in black and orange Knicks colorway with custom tongue branding

The brand has enlisted Grayson Boucher—the legendary Professor from the AND1 Mixtape Tour era—as brand ambassador and director of talent, tasking him with revitalizing the company's standing among elite athletes and leveraging his substantial social reach. Alvarado, a native New Yorker whose relentless hustle has made him a fixture throughout the Knicks' playoff push, represents a calculated choice: not a superstar, but an ideal cultural fit whose playing style and hometown mirror AND1's streetball heritage.

AND1 Mad Game Pro in black and orange Knicks colorway with custom tongue branding - detail view 1

Design & Execution

The AND1 Mad Game Pro emerges in two distinct Knicks treatments—one anchored in black with blue and orange accents, the second reversed in white with matching team hues. The defining detail lies in the tongue branding, where AND1's conventional logo yields to a graphic inspired by the Knicks' iconic subway token emblem, a subtle but effective nod to New York iconography that elevates these beyond generic player exclusives. The execution suggests AND1 is operating with intention despite resource constraints relative to category leaders.

AND1 Mad Game Pro in black and orange Knicks colorway with custom tongue branding - detail view 2

Alvarado's partnership also benefits from geography and timing. New York remains basketball's cultural epicenter, and a playoff stage—particularly a Finals appearance—provides the kind of organic visibility a smaller brand cannot purchase. His aggressive, non-stop style of play has always resonated with AND1's streetball roots, making the pairing feel earned rather than opportunistic.