Air Jordan 4 'Sweet Beet' Releases July 2 in Kids Sizing
Jordan Brand is introducing a kids-exclusive colorway of the Air Jordan 4 this summer. The 'Sweet Beet' iteration drops on July 2, marking another youth-focused addition to the silhouette's expanding palette.
By Marcus Chen
The Air Jordan 4 continues its steady rotation through the brand's release calendar with the arrival of the 'Sweet Beet' colorway, a kids-exclusive drop set for early July. The designation underscores Jordan Brand's ongoing strategy of segmenting releases across age demographics, allowing younger collectors to access updated iterations of the iconic 1989 silhouette without competing in adult-sized drops.
The 'Sweet Beet' moniker points toward a distinctive color story centered on deep red and burgundy tones, a palette that echoes the Jordan 4's heritage of bold, season-driven colorways. The silhouette itself remains the template that has defined the model since its debut—the distinctive mesh paneling, molded ankle collar, and visible Air unit underfoot establish continuity across the line.
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Release Info
Available: July 2, 2024
Model: Air Jordan 4 Retro (Kids)
Colorway: Sweet Beet
Price: $90 (estimated)
Where to Buy: Nike SNKRS, Foot Locker, Finish Line, and select Jordan retailers
For collectors monitoring Jordan activity, the broader market shows sustained retail movement—we're currently tracking 27 Jordan deals averaging 26% off across major retailers, reflecting consistent demand for the brand's classic silhouettes. The kids' segment tends to move quickly on exclusive colorways, particularly those tied to distinctive color stories.
