Air Jordan 4 OG "Bred" Releases November 27, 2026
Jordan Brand is bringing back the Air Jordan 4 OG "Bred," one of the silhouette's most iconic colorway executions, on November 27, 2026. The classic black-and-red iteration will retail for $230 across SNKRS and select brick-and-mortar partners.
By Ava Rodriguez
The Air Jordan 4 remains one of the brand's most revisited designs, and for good reason. Tinker Hatfield's 1989 architecture—with its visible Air unit, mesh paneling, and wing eyestay—has proven durable across decades of reissues and remixes. The "Bred" colorway, in particular, holds significant cultural weight: the black leather base paired with fire red accents and cement grey detailing represents a foundational Jordan silhouette moment, one that has anchored countless sneaker rotations since its original run.
Design Details
The upcoming Air Jordan 4 OG "Bred" maintains the core aesthetic that made the original compelling. Black leather dominates the upper, complemented by fire red hits on the midsole and collar area, while cement grey rounds out the palette on secondary elements. The silhouette retains Hatfield's signature design language: the perforated toe box, the molded TPU wing overlay, and the visible Air unit in the heel. This is an OG-focused release, meaning it leans toward historical accuracy rather than contemporary reinterpretation.
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Release Information
The Air Jordan 4 OG "Bred" is set for November 27, 2026, with a retail price of $230. Style code IX8180-001 will distribute through Nike's SNKRS app and select retail partners. The wide availability window—spanning both digital and physical channels—suggests Jordan Brand is positioning this as a mainstream restock rather than a limited or exclusive drop.
For collectors and casual buyers tracking Jordan retros, November 2026 marks another significant moment in the model's rotation. The timing and pricing align with standard Jordan 4 releases, making this a straightforward add to anyone's sneaker calendar.
Why This Matters
The "Bred" colorway represents a specific era of Air Jordan design—one where simplicity and impact went hand in hand. Unlike more recent Jordan 4 variants that layer in collaborations or experimental finishes, this OG interpretation prioritizes the original proportions and color blocking. For those who missed earlier retros or are simply rebuilding essentials, this November release functions as a straightforward, no-frills re-entry point.
FAQs
When does the Air Jordan 4 OG "Bred" release?
The Air Jordan 4 OG "Bred" releases on November 27, 2026, via SNKRS and select retailers.
How much does the Air Jordan 4 OG "Bred" cost?
Retail price is set at $230.
Where can I buy the Air Jordan 4 OG "Bred"?
The shoe will be available through Nike's SNKRS app and select retail partners on the release date.
Release Info
Product: Air Jordan 4 OG "Bred"
Style Code: IX8180-001
Colorway: Black/Fire Red/Cement Grey/White
Release Date: November 27, 2026
Retail Price: $230
Availability: SNKRS, Select Retailers
