Air Jordan 3 'Brazil' Releases May 16
Jordan Brand is introducing a new Air Jordan 3 colorway tied to Brazilian heritage this May. The 'Brazil' iteration arrives May 16 across select retailers, marking another regional entry in the Jordan 3's ongoing rotation.
By Ava Rodriguez
The Air Jordan 3 continues its cycle of regional and cultural colorways with a Brazil-inspired offering set to drop mid-May. This release underscores Jordan Brand's sustained investment in the silhouette as a canvas for global storytelling—a practice that has defined the model's resurgence over the past several seasons.
The Air Jordan 3 'Brazil' maintains the silhouette's essential DNA: the elephant print overlay on the toe box, visible Air unit in the heel, and the characteristic Jumpman wings logo. What distinguishes this iteration is its chromatic palette and thematic underpinnings, which draw from Brazilian football culture and national pride. The specific material composition and detailed colorway breakdown remain limited at this stage, but the release signals Jordan Brand's commitment to regional narratives alongside its broader retro calendar.
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Release Information
Availability: Select Jordan Brand retailers and Nike SNKRS
Release Date: May 16, 2024
Retail Price: $190 USD (expected)
Where to Buy: Nike SNKRS, Foot Locker, Finish Line, JD Sports, and additional Jordan Brand partners
The Jordan 3 remains competitively positioned in the current market, with earlier colorways frequently discounted across the retail landscape. Shoppers monitoring deal activity should note that Jordan Brand inventory typically sees promotional pricing within 4-6 weeks of release.
