adidas x Pokémon 30th Anniversary Collection Surfaces
adidas has revealed a comprehensive 12-pair collaboration marking Pokémon's 30th anniversary, with character-specific colorways distributed across seven classic silhouettes. The collection draws from the franchise's most iconic characters—Pikachu, Mewtwo, Charmander and its evolutions, and Gengar and its evolutionary line—with each pair receiving co-branded graphics, character-driven color palettes, and embroidered details.
By Ava Rodriguez
The Collaboration Scope
For a brand as globally recognized as Pokémon, footwear partnerships have become a natural extension of its collectibles ecosystem. adidas joins Puma and Crocs in translating the 30-year-old franchise into wearable form, but The Three Stripes' approach emphasizes breadth: a full dozen pairs across distinct silhouettes rather than a narrow, single-model drop.
The scale reflects the ambition behind the milestone. Each Pokémon receives dedicated colorway treatment, with some characters anchoring multiple shoes. Mewtwo, for instance, appears on both a Samba and a ZX 8000. Pikachu spans two Superstar iterations plus a Pro Model, allowing collectors to build depth around their preferred character.
Design Details and Silhouette Selection
adidas selected a cross-generational lineup of silhouettes—the Superstar, Samba, ZX 8000, Pro Model, Adistar XLG 2.0, Megaride, and Control 5—each anchoring one or more character colorways. The design language is consistent across the range: character-appropriate color palettes, co-branded graphics, and embroidered Pokémon names on the lateral Three Stripes.
Charmander's evolutionary line demonstrates the collection's narrative structure. The base form, Charmeleon, and final Charizard each receive their own Superstar, a silhouette choice that roots the collaboration in adidas heritage while maximizing display potential. Similarly, Gengar's ghost-type evolution line—Gastly and Haunter—landed on the Adistar Control 5, a basketball model whose court-driven aesthetic contrasts with the supernatural character palette.
Rayquaza, the legendary flying-type, appears on the Megaride, a running-focused model that pairs the character's aerodynamic design sensibility with contemporary cushioning tech.
Release Timeline and Availability
The Pokémon x adidas collection is set for a September 2026 release through adidas directly and select retail partners, both in-store and online. Unisex sizing will be available across the range. Retail pricing remains unconfirmed at this stage.
Given adidas' current promotional landscape—our tracking shows 14 active adidas deals across major retailers, averaging 37% off—the brand's full-price positioning at launch will likely shift closer to holiday or early 2027 windows, particularly for slower-moving colorways.
FAQs
When does the Pokémon x adidas collection release? The collection launches in September 2026 through adidas and select retail partners.
How many pairs are in the Pokémon x adidas collection? The collaboration includes 12 pairs across seven distinct silhouettes, featuring characters including Pikachu, Mewtwo, Charmander, Gengar, and Rayquaza.
What adidas models are included in the Pokémon collection? The silhouettes span the Superstar, Samba, ZX 8000, Pro Model, Adistar XLG 2.0, Megaride, and Control 5.
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Release Info
Availability: September 2026
Retailers: adidas (direct), select retail partners (in-store and online)
Sizing: Unisex
Retail Price: TBD
