adidas Originals Unveils Superstar Spring 2026 Campaign
adidas Originals has tapped Samuel L. Jackson to anchor its latest global campaign for the Spring 2026 Superstar collection. The brand pairs the veteran narrator with a cross-generational cast—including K-pop figure JENNIE, rapper Baby Keem, and NBA star James Harden—within a surreal hotel narrative that reinterprets the iconic three-stripe silhouette for contemporary streetwear.
Directed by Thibaut Grevet, the campaign situates its ensemble within a conceptual hotel setting, a departure from typical product-focused advertising that instead emphasizes lifestyle immersion and cultural reach. Jackson's involvement extends beyond talent; his narration anchors the visual storytelling, a role he has reprised for the Originals line previously, lending gravitas to the brand's creative vision.
The Spring 2026 Superstar collection marks a deliberate evolution of the basketball court staple. adidas has reimagined the silhouette through looser, more relaxed proportions—a nod to contemporary oversized sensibilities without abandoning the shoe's foundational geometry. Material experimentation defines the collection: faux leather construction replaces traditional leather in select pairs, while crochet detailing introduces texture and dimensionality to uppers and trim work. These technical choices acknowledge both sustainability considerations and the growing intersection of heritage sneaker design with contemporary fabrication.
The casting reflects adidas Originals' deliberate strategy to position the Superstar across demographic and cultural boundaries. JENNIE's presence signals reach into Asian markets and youth culture; Baby Keem and James Harden anchor the campaign within hip-hop and basketball communities respectively—two foundational spheres of sneaker culture that have long sustained the Superstar's relevance since its 1969 debut.
Design and Silhouette
Beyond the loose tailoring, the Spring 2026 iterations preserve the Superstar's recognizable shell-toe cap and three-stripe branding while introducing subtle proportional shifts. The crochet embellishments appear on select colorways, functioning as both aesthetic gesture and structural element. Faux leather uppers offer texture variation and suggest the brand's broader material palette exploration—a pragmatic choice that also signals inclusivity within the design philosophy.
adidas under retail
Browse adidas items priced below retail on StockX
Release Info
Availability: Spring 2026
Retail Price: To be confirmed
Retailers: adidas Originals flagship and select global partners
Campaign: Visual content available across adidas social and digital channels
