Adidas Believe That 1 Surfaces in Georgia Colorway Sample
A sample colorway of the adidas Believe That 1 has surfaced in Bulldogs red, marking a distinct visual departure from the chrome-accented treatments of Anthony Edwards' signature line. The sample's authenticity and eventual retail release remain unconfirmed, though the presence of a matching CD insert suggests deliberate product seeding.
By Marcus Chen
A New Direction for the Believe That 1
Adidas continues to execute a measured rollout of the Believe That 1, a silhouette positioned as a complementary voice to Anthony Edwards' primary signature offering rather than a competitor. The distinction—framing the model as a "takeover" rather than a direct "takedown"—has allowed the Believe That 1 to establish its own identity while maintaining narrative alignment with the adidas Anthony Edwards 2 and broader Edwards ecosystem.
Design Details: Georgia-Inspired Palette
The newly surfaced sample presents a Bulldogs red dominating much of the upper, a notable tonal pivot from the chrome-forward design language that has defined both the Anthony Edwards 1 and Anthony Edwards 2 releases. The shift suggests adidas design considers regional and cultural references—in this case, an apparent nod to Georgia—as central to extended colorway development. A CD insert was included in the seeding package, reinforcing the deliberate, narrative-driven approach adidas has employed with Edwards' product line. The red treatment extends across the majority of the shoe's surface, creating a cohesive, bold statement that departs from the polished metallics seen on prior releases.
Unconfirmed Status, Confirmed Seeding
Collector @_cbake shared in-hand imagery of the sample, which bears product tags identifying it as a sample colorway. Whether this iteration represents a scrapped design or an early preview of a scheduled retail drop remains unclear. The presence of production-level tagging and a branded CD insert suggests serious development work, though adidas has not formally confirmed retail availability or a release date.
The Bigger Picture
The Believe That 1 arrives at a moment of significant momentum for adidas basketball. The brand is preparing to introduce LaMelo Ball's signature line while simultaneously previewing the adidas Anthony Edwards 3, positioning the next season as a pivotal one for its roster of young stars. Summer activity like this sample drop maintains engagement without overshadowing the larger narrative arc.
Adidas currently offers 55 tracked deals across major retailers, averaging 34% off, providing an opportunity for consumers to secure related basketball and lifestyle pieces while anticipation builds around Edwards' extended footwear ecosystem.
FAQs
Is the Georgia red Believe That 1 releasing? No confirmed retail release date has been announced. The shoe circulating is a sample colorway shared by a collector, and its eventual retail status remains unconfirmed.
What makes the Believe That 1 different from the Anthony Edwards signature shoe? Adidas has positioned the Believe That 1 as a secondary offering—described as a "takeover" rather than a direct signature competitor—functioning alongside the primary Anthony Edwards line rather than replacing it.
Where can I find adidas basketball releases? Adidas basketball products are available through adidas.com, specialty retailers, and major athletic chains. Current deals average 34% off across tracked retailers.
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Release Info
Status: Sample only; retail release unconfirmed
Retail Price: TBD
Colorway: Bulldogs Red (Sample)
Retailers: To be announced upon confirmation
