A-Feeling x Saucony Paramount Releases July 2
Drew White's newly launched A-Feeling label partners with Saucony to reinterpret the ProGrid Paramount through a nostalgic, earthy palette. The collaboration mines the Boston brand's archival marketing language while subverting the silhouette's signature design details.
By Ava Rodriguez
Designer Drew White arrives at Saucony with considerable pedigree. After steering over two dozen Bodega collaborations and contributing to the recent Nike x Kids of Immigrants Total 90 Mule, White has launched A-Feeling as his independent platform—and Saucony, an old creative partner through his previous work, serves as the natural launchpad.
The A-Feeling x Saucony Paramount leans hard into archival inspiration, though not without irony. White channels the 1990s through a subdued earth-tone palette punctuated by brighter accent details, despite the Paramount's 2006 debut. The designer's true gesture, however, reaches deeper into Saucony's design language: the collaboration's packaging and marketing framework invoke the brand's "Science of Wow" positioning from the Grid system's original launch—a historically resonant touch that grounds the project in brand narrative rather than surface nostalgia.
The design intelligence extends to material choices. The Paramount's recognizable open mesh medial construction—typically a signature feature—receives deliberate subversion here, paired with a Three Rivers hangtag that adds a textural and conceptual counterpoint. It's restraint masquerading as maximalism, a balance that defines the entire affair.
A-Feeling already tested consumer appetite through an early, pixelated-image drop on their newly launched site, requesting faith in the designer and brand before full visual clarity. That strategy speaks to emerging design culture: authority and concept preceding transparency.
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Release Info
Product: A-Feeling x Saucony ProGrid Paramount
Colorway: Multi-color earthtone/vibrant trim
Retail Price: $180–$185 USD
Release Date: July 2, 2026 (global launch); Early access already live on A-Feeling's site
Availability: Saucony.com and select global retailers
SKU: S71029-1
