New Balance 740 "Silver/Grey"

The New Balance 740 occupies a deliberate space in the brand's running lineup, positioned between entry-level trainers and premium race-focused models. First introduced as a workhorse neutral runner, the 740 has maintained its reputation as a dependable daily trainer for both road miles and lifestyle wear. The silhouette carries the design language New Balance refined through the 1990s and 2000s—a balanced aesthetic that avoids both the minimalist trend and the chunky revival movement. Its appeal lies in straightforward geometry: a moderate stack height, a measured toe spring, and proportions that scale across the full size range without awkward compromises. The 740 functions equally well as a gym shoe, a commute trainer, or a backup pair for runners who prioritize durability over specialization.

New Balance equipped the 740 with a midsole construction built around their proprietary foam technology, engineered to provide adequate cushioning for extended wear without excessive softness. The upper typically employs a combination of breathable mesh and synthetic overlays, with a traditional lace closure and a reinforced heel counter designed to lock the foot in place during transitions. The outsole features a durable rubber compound with a pattern refined for road surfaces, offering traction that holds up through multiple seasons of regular use. The shoe's overall weight sits in the moderate range for its category—neither featherweight nor heavily constructed—making it versatile enough for runners of varying stride mechanics and body weight. New Balance's Quality Assurance standards on the 740 ensure consistent construction across production runs, a hallmark of their manufacturing philosophy.

At $59.99, the 740 represents a 47% reduction from its standard $115 retail price, bringing it into a competitive territory where most competing daily trainers from Nike, ASICS, and Brooks demand full or near-full price. This discount emerges occasionally at Foot Locker during seasonal turnover, making it a window worth acting on for runners restocking rotation shoes. The sale price applies automatically at checkout—no promo code required. New Balance sizing runs true to standard US sizing, though runners accustomed to a snug fit may benefit from ordering a half-size up for layering socks or additional room in the toe box during longer outings.